You’d be forgiven for thinking that content marketing is a very recent discipline. Not so. Back in 1895, manufacturers of agricultural machinery, John Deere, started publishing a journal for its customers, both existing and potential. The Furrow? is still going strong today.
Over the course of the 20th Century, brands used everything from recipe books to official magazines to fan club newsletters in their content marketing efforts. It just wasn’t referred to as content marketing back then.
Today’s digital age presents a wealth of options for content marketing. For this guide, we’ve collected together some of the most inspiring examples of recent times and grouped them together by industry. Just click the icons below to dive in.